As technology continues to evolve, businesses are looking for ways to improve their operations and stay competitive. One solution that we have been championing for over 25 years is the use of custom apps built using the FileMaker platform. A custom app is a software database application that is tailored to the specific needs of a business. In this post, we will explore some the reasons you might choose a custom app for your businesses.

1. Increased Efficiency: Custom apps are designed to streamline specific processes, eliminating the need for manual labour or multiple software solutions. By automating routine tasks, businesses can increase their efficiency and productivity. This can save time and money, while also reducing the risk of errors
1. Improved Data Management: FileMaker Custom apps allow businesses to collect, store and analyse data in a more efficient way. By integrating data from multiple sources, businesses can make better-informed decisions and gain a better understanding of their customers and operations.
2. Better Customer Engagement: A FileMaker custom app can help businesses to improve their engagement with customers by providing a personalised and seamless experience. From scheduling appointments to tracking orders, a custom app can help businesses to build stronger relationships with their customers.
3. Enhanced Security: With a FileMaker custom app, businesses have complete control over their data and can choose the level of security that best suits their needs. This can include measures such as encryption, password protection and two-factor authentication.
4. Competitive Advantage: A FileMaker custom app can provide a competitive advantage by giving a business a unique selling point that sets it apart from its competitors. This can also help